Nippon Ham announced on the 5th that it has reduced the per-bag content of its flagship sausage product Schau Essen by 10 grams, from 117 grams to 107 grams. With the price unchanged, this amounts to an effective price increase. The change took effect with deliveries from the 1st. The company reviewed the content volume as raw material, labor, and energy costs continue to rise. The reference retail price for the two-bag pack remains 702 yen, and the company said it increased the weight of each individual sausage to boost customer satisfaction.
NH Foods LimitedNippon Ham effectively raised the price of Schau Essen by cutting content from 117g to 107g while keeping the 702 yen price, boosting margin per unit amid rising costs.
