Northwest Bank has created three new senior leadership roles to strengthen customer engagement across its network, digital platforms, and product lines. The bank appointed Lizzie Siegel as executive director of customer experience, design and innovation, Sarah Mayle as executive director of financial center experience and enablement, and Greg Hayes as executive director of consumer and marketing analytics. These positions are part of Northwest's broader strategy to deliver a seamless customer journey across its 152 full-service financial centers, digital banking channels, and product portfolio. Siegel, formerly at Google, will build the customer experience roadmap and redesign financial center and digital experiences, while Mayle, previously at Truist, will equip associates with tools and training for consistent service, and Hayes, most recently at KeyBank, will enhance enterprise analytics to translate data into actionable insights.
Northwest Bancshares IncNew leadership roles focused on customer experience, digital innovation, and analytics aim to improve service and engagement.