Nowadays Founders Launch Unwind Beverage Brand in 1,000 Walmart Stores

PR Newswire··US·Read original
2▲1 ▼0Impact / 5
Summary · why it matters

Unwind, a new functional beverage brand from Nowadays founders Justin Tidwell and Anthony Puterman, debuted today in approximately 1,000 Walmart stores nationwide and on TikTok Shop. The launch builds on Nowadays, the THC beverage company the pair started in 2023 and scaled to more than $100 million in sales in three and a half years. Unwind is a 12-ounce sparkling functional beverage with magnesium L-threonate, formulated by Magtein, and L-theanine, offering zero caffeine, low sugar and low calories in five varieties: Berry, Cherry, Citrus, Tropical and Spicy Lime, with suggested retail pricing starting at $2.79 per can and $10.99 per four-pack. The Walmart rollout is the first phase of a national retail strategy, with additional national retail rollouts already scheduled for early 2027, and TikTok Shop direct-to-consumer shipping to follow in mid-October. The launch will be supported by a national marketing campaign including paid media, PR, creator partnerships, sampling events and in-store activations.

Impact on assets 1

Consumer Staples▲ · 1 stocks
Walmart Inc.
WMT
▲ PositiveDemandrelevance

Unwind debuts in approximately 1,000 Walmart stores, adding a new functional beverage brand to Walmart's shelves.

Off-coverage companies 2

NowadaysPrivate▲ Positive
Demandrelevance

Nowadays founders' new Unwind brand launched in ~1,000 Walmart stores and TikTok Shop, expanding its retail distribution.

Magtein (Magceutics)Private▲ Positive
Demandrelevance

Magtein's magnesium L-threonate is the formulated ingredient in Unwind, gaining exposure through the Walmart rollout.

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