Nu Holdings' ARPAC Rises to $16, Showing Strong Monetization

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2▲1 ▼0Impact / 5
Summary · why it matters

Nu Holdings' average revenue per active customer, or ARPAC, rose from $7 in the first quarter of 2022 to $16 in the first quarter of 2026, reflecting a 24% FX-neutral compound annual growth rate. This indicates the company is deepening relationships with existing users through better cross-selling and product adoption, rather than relying solely on customer growth. The stock has declined 26% year to date, underperforming the industry's 11% growth, and trades at a forward price-to-earnings ratio of 12.62, above the industry average of 11.01. Nu Holdings currently carries a Zacks Rank of 3, equivalent to a Hold rating.

Impact on assets 3

Digital Finance & Tokenization▲ · 3 stocks
Nu Holdings Ltd
NU
▲ PositiveDemandrelevance

ARPAC doubled from $7 to $16, showing strong cross-selling and product adoption.