On, Crocs and Birkenstock Lead European Footwear Sales Growth in May, UBS Survey Shows

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2▲3 ▼0Impact / 5
Summary · why it matters

A UBS survey of European consumer spending in May shows On, Crocs and Birkenstock as the top-performing footwear brands, with On sales up 12 percent year-over-year, Crocs up 8 percent and Birkenstock up 1 percent. In contrast, Hoka, Vans and Ugg saw declines over the same period. Over a two-year basis, On, Crocs and Birkenstock also led, with Hoka ranking high. UBS analyst Jay Sole highlighted On's focus on innovation and direct-to-consumer selling as drivers of industry-leading growth, and expects strong performance to continue with a significant innovation cycle starting in October.

Impact on assets 3

Consumer Discretionary▲ · 3 stocks
Crocs Inc
CROX
▲ PositiveDemandrelevance

Crocs sales up 8% YoY and leading on a two-year basis per UBS survey.

On Holding Ltd
ONON
▲ PositiveDemandrelevance

On sales up 12% YoY, industry-leading growth driven by innovation and DTC, with strong outlook.

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