OSP launches Babi Mild & Beyond Immortelle, targeting the 50+ adult skin market

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Osotspa Public Company Limited (OSP) has launched a new product line, "Babi Mild & Beyond Immortelle," for adults aged 50 and above, in response to the growth of the Silver Market and the longevity trend. The products cover three categories: body cleansers, lotions, and body oils, as part of the company's portfolio expansion in the personal care market. They feature French immortelle flower extract and Pentavitin® to help rejuvenate the skin for a lasting youthful appearance. Ms. Sutipa Punyamahasap, Chief Home & Personal Care and Health Care Officer, stated that this launch repositions the Babi Mild brand from a specialist in gentleness to a leader in skin longevity innovation. The products are now available at leading department stores, retail outlets nationwide, and online channels.

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