Procter & Gamble's Baby Care business in China has returned to the No. 1 position in the country's baby care market, driven by premium and super-premium innovation tailored to local consumers. P&G said the China Baby Care business has delivered double-digit organic sales growth in each of the past six quarters and gained nearly 5 points of value share over that period, while Greater China organic sales increased 4% in the latest quarter. A key contributor has been innovation in premium diapers, including products using silk materials designed to improve skin comfort and protection, and Baby Care has become one of the strongest-performing categories within the company's China portfolio. P&G said its China recovery is becoming more broad-based by channel, with improving positions in offline retail, pure-play e-commerce and social-commerce platforms. The company said Baby Care could remain an important driver of its China growth momentum in fiscal 2027 if it continues to gain users through differentiated innovation and stronger consumer engagement.
Procter & Gamble CompanyP&G's China Baby Care returned to No. 1 with double-digit organic sales growth and ~5 points of value share gained on premium diaper innovation.
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