Peloton is pushing beyond the bike and into running with the launch of a three-tier treadmill lineup headlined by the new Peloton Tread Flex, its most affordable treadmill ever and the first folding treadmill in company history. CEO Peter Stern told Market Domination host Josh Lipton that the Tread Flex is the first treadmill in Peloton's history to come in under $3,000, with the company pushing toward 2,000 with this product, opening up new market segments. Alongside the hardware, Peloton introduced a slew of new Peloton IQ AI-powered features for runners, walkers and hikers, including computer vision cameras on the Peloton Tread Vision and Tread Plus Vision that analyze running form and give feedback on vertical oscillation and cadence to reduce injuries and improve speed. Stern said the company uses AI to augment its human instructors, producing personal plans and Peloton IQ pace targets that challenge runners without pushing them beyond their limits, describing these as human-centric applications of AI. He framed the effort as making Peloton as famous for running as it is for cycling, citing record marathon attendance and local run clubs popping up everywhere.
Peloton Interactive IncPeloton launched the Tread Flex folding treadmill and new Peloton IQ AI-powered running features, expanding its product lineup.
