Pinterest director and co-founder Benjamin Silbermann sold 93,750 shares of Class A common stock for a total of $2.1 million on July 7 and 8, 2026, at a weighted average price of $22.43 per share. The sale was executed under a pre-arranged Rule 10b5-1 trading plan adopted in February 2026 and involved the conversion of Class B shares into Class A shares. The shares were sold indirectly through SFTC, LLC, an entity owned by The Silbermann 2012 Irrevocable Trust. Following the transaction, Silbermann directly holds 13,996 shares, but maintains a significant economic interest through approximately 1.2 million direct derivative securities and 35.2 million indirect derivative securities. Pinterest shares have declined 37% over the past year, with the company valued at a $15.1 billion market capitalization as of the July 8 close.
Pinterest IncCo-founder sold $2.1M in stock, signaling insider selling despite pre-arranged plan.