Pinterest announced Visual Search Ads on September 17, giving advertisers a new way to bid for prominent placements in search results and Pin closeups that direct users to their websites, with beta availability planned for eligible advertisers in all markets where the platform sells advertising in the coming weeks. The company said users conduct more than 80 billion searches monthly, with over half classified as commercial. The format is compatible with Pinterest's existing Performance+ advertising suite, which uses artificial intelligence to manage campaigns, and was announced alongside self-service A/B testing. Pinterest reported second-quarter 2026 revenue rose 18% to $1.18 billion, global monthly active users rose 11% to 640 million, and global average revenue per user increased 7% to $1.86 from $1.74. The company did not disclose conversion rates, advertiser returns, or revenue results specific to Visual Search Ads, and Insider Monkey's database showed 49 hedge funds holding Pinterest at the end of 2Q2026, unchanged from three months earlier.
Pinterest IncPinterest launched Visual Search Ads in beta across all ad markets, a new ad product/format for its platform.
