Pixalate released its June 2026 OpenEPG Index, showing Food Network captured 34% of estimated U.S. CTV open programmatic ad spend on streaming TV shows, while news programming took 64% of mobile streaming TV ad spend. On large screens, NBA's Hardwood Classics ranked first by consumer reach, and Food Network's reality shows like Diners, Drive-Ins and Dives and Beat Bobby Flay dominated the top 10. On small screens, BET's Being Mary Jane led for the second straight month, with Scripps News accounting for 39% of estimated open programmatic spend on mobile. The index also found that news carried the highest invalid-traffic rate among leading genres at 18.6%, triple that of documentary. Reality, news, and sport together accounted for 81% of estimated U.S. CTV open programmatic ad spend in June.
E. W. Scripps Co Class AScripps News accounts for 39% of estimated open programmatic spend on mobile, indicating strong ad demand for its news content.
Pixalate's own index report highlights its data product, showcasing its relevance in CTV ad spend analytics.