Primo Brands Corporation announced leadership changes on July 8, 2026, appointing Vaughn Dickinson as President of Customer Direct & Go-to-Market, reporting to the CEO. Dickinson brings experience from fast-moving consumer goods companies, including leadership roles at PepsiCo. As part of a streamlined leadership model, the COO role will be eliminated, and Robert Austin will remain with the company until December 31 to support the transition. The changes aim to strengthen customer experience, accelerate growth priorities, and create a more agile operating model.
Primo Brands CorporationLeadership restructuring eliminates COO role and appoints new president to streamline operations and accelerate growth.
PepsiCo Inc