Proya disclosed minutes from an investor communication meeting on September 8, explaining its integration strategy after acquiring the color cosmetics brand Flower Knows and its future investment and merger direction. The company obtained a 51% stake in Flower Knows in June 2026 and consolidated it into its financial statements. The brand's founders and core team still hold a 49% stake in Flower Knows, and the existing team remains stable. In terms of integration, the company respects Flower Knows' existing brand positioning, team, and operating characteristics, while providing group resources and capabilities in research and development, supply chain, digitalization, organizational management, and overseas business to gradually unlock synergies. Regarding future investments and acquisitions, Proya said it will continue to focus on consumer brands that align with its long-term strategy, have clear brand positioning, differentiated product and team capabilities, and long-term growth potential. It will also comprehensively consider brand assets, team capabilities, financial quality, valuation levels, and post-investment synergy potential, and maintain prudent investment.
Proya Cosmetics Co Ltd Class AAcquisition of Flower Knows and integration strategy with stable team and synergies
