Prudential Advisors Rebrands as Prudential Wealth Advisors

PR Newswire··US·Read original
2▲2 ▼0Impact / 5
Summary · why it matters

Prudential Financial's U.S. financial advice business, Prudential Advisors, announced it is now Prudential Wealth Advisors, a name change the company says reflects its evolution into a modern wealth management platform. The business supports more than 3,000 financial advisors across the country, and its assets under management have increased more than 60% in less than three years, from approximately $27 billion in 2023 to $44 billion today. Prudential has expanded advisor capabilities, technology, investment access and resources in recent years, most notably through its strategic partnership with LPL Financial. Pat Hynes, president of Prudential Wealth Advisors, said the new name reflects advisors delivering holistic planning across insurance, annuities, financial planning and investments, backed by Prudential's brand and LPL Financial's investment platform. The business said it expects to build on its momentum by continuing to invest in its advisor platform and attract experienced advisors and wealth managers.

Impact on assets 2

Aging Population▲ · 1 stocks
Prudential Financial, Inc.
PRU
▲ PositiveCapitalrelevance

Prudential's advice business rebrands as Prudential Wealth Advisors with AUM up over 60% to $44B, reflecting growth in its wealth management platform.

Digital Finance & Tokenization▲ · 1 stocks
LPL Financial Holdings Inc
LPLA
▲ PositiveDemandrelevance

Prudential Wealth Advisors' growth to $44B AUM is attributed to its strategic partnership with LPL Financial's investment platform, expanding LPL's advisory relationships.

Off-coverage companies 1

Prudential Wealth AdvisorsPrivate▲ Positive
Capitalrelevance

Prudential Advisors rebrands to Prudential Wealth Advisors, citing AUM growth from ~$27B in 2023 to $44B and expanded advisor capabilities.

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