PTG partners with MEA to launch two-way MEA Point–Max Point exchange

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Summary · why it matters

PTG, through Max Me Corp Co., Ltd. within the PTG group, has partnered with the Metropolitan Electricity Authority, or MEA, to link the MEA Point loyalty system with Max Point, allowing members of both organizations to exchange points between the two programs in both directions and redeem them for a wider range of benefits. Mr. Rangsan Puangprang, a director of Max Me Corp Co., Ltd., said the key point of this model is enhancing the value of loyalty points so they can be used across ecosystems, which will help motivate members to keep returning to the platform. For PTG, this collaboration helps expand the user base and touchpoints of Max Me, because MEA members who connect to the Max Point system will have more opportunities to access products and services within the PTG group. Meanwhile, Max Me members can use their points to pay MEA electricity bills, giving the platform a bigger role in daily life, expanding it from travel and spending at fuel service stations into a platform that connects travel, energy, payments, and benefits together. This system linkage also helps increase how often users engage with the platform, since paying electricity bills is a regular activity, and it opens the opportunity for PTG to use member behavior data within an appropriate data-use framework to develop benefits and design campaigns that better match demand.

Impact on assets 1

Electrification & Mobility▲ · 1 stocks
PTG Energy PCL
PTG
▲ PositiveDemandrelevance

PTG's Max Point partnership with MEA expands its user base and touchpoints, giving MEA members more access to PTG group products and services.

Off-coverage companies 2

Max Mee CorpPrivate▲ Positive
Demandrelevance

Max Me Corp's Max Point platform gains a two-way exchange with MEA Point, expanding its ecosystem and daily-life role into energy and payments.

Metropolitan Electricity AuthorityPrivate▲ Positive
Demandrelevance

MEA links its MEA Point loyalty system with Max Point, letting members redeem points for wider benefits and pay electricity bills via points, boosting engagement.

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