Rocket Companies has named Alessio Sanfilippo Chief Executive Officer of Redfin, effective immediately. Sanfilippo joins from Meta, where he served as Vice President of Insights for Reality Labs, and brings more than 20 years of product, data, and AI experience. Rocket Companies CEO Varun Krishna, who previously worked with Sanfilippo at Intuit, highlighted his ability to use data and technology to improve complex products for large audiences. At Meta, Sanfilippo led global data science and user research teams and helped grow the market for AI-enabled wearable glasses; he also led data and user research for WhatsApp, contributing to its U.S. growth to over 100 million monthly active users. Prior to Meta, he held leadership roles at Intuit, SAP, GoSeek, Hotwire, and United Airlines. Redfin, acquired by Rocket Companies in July 2025, is one of America's largest real estate brokerages, and the two companies recently introduced Super Savings, offering up to $20,000 in combined lender credits and commission savings.
Intuit Inc
SAP SERocket Companies IncRocket Companies names a new Redfin CEO from Meta; leadership change is neutral without stated financial or operational impact.
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