Safe-Guard Canada Adds 16-Person Stellantis Field Team for 432 Dealers

PR Newswire··CA·Read original
1▲0 ▼0Impact / 5
Summary · why it matters

Safe-Guard Canada, Ltd. announced on October 5, 2026 that it has expanded its partnership with Stellantis Canada by adding a dedicated 16-person field sales team supporting 432 stores across the country. Effective October 5, 2026, the team became part of Safe-Guard Canada, bringing field sales support and program administration together under one company. The move effectively doubles Safe-Guard Canada's field presence, and the company said it now supports more OEMs with dedicated domestic field teams than any direct competitor. The team provides hands-on consulting to help dealers improve operations and finance and insurance performance, including product training for F&I managers, compliance guidance and support for delivering Stellantis protection programs. Michel Archambault, General Manager of Safe-Guard Canada, said the partnership reflects the confidence Stellantis Canada has placed in the company, while David Pryor, president and CEO of Safe-Guard Products International, said the combined structure allows for greater consistency and faster response across the Stellantis Canada network.

Impact on assets 1

Electrification & Mobility▲ · 1 stocks

Off-coverage companies 3

Safe-Guard Canada, Ltd.Private▲ Positive
Demandrelevance

Safe-Guard Canada adds a 16-person field team supporting 432 Stellantis Canada stores, doubling its field presence and expanding its dealer-services footprint.

Safe-Guard Products InternationalPrivate▲ Positive
Demandrelevance

Parent Safe-Guard Products International benefits as the combined structure extends its Stellantis Canada dealer-support program.

Stellantis CanadaPrivate± Mixed
relevance

Stellantis Canada is the OEM whose 432 stores receive the expanded Safe-Guard field support; no direct impact on its own operations stated.

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