Operating profit growth slowed to 11.1% with margin down from 46.9% to 43.1%, missing the pace of revenue growth.
Sanrio announced its first-quarter results for the fiscal year ending March 2027, with revenue up 20.7% year on year to 52 billion yen and operating profit up 11.1% to 22.4 billion yen, showing slower profit growth relative to revenue growth. The operating margin fell to 43.1% from 46.9% a year earlier, as cost of sales and selling, general and administrative expenses grew at a faster pace than revenue. In Japan, Puroland posted a record high in cumulative first-quarter visitors, while in North America operating profit declined due to higher marketing costs and other factors, and in Asia higher selling, general and administrative expenses also weighed on profit. Full-year guidance was left unchanged, with revenue forecast at 229.8 billion yen, operating profit at 89.5 billion yen, and net profit at 63.8 billion yen. First-quarter revenue reached 22.6% of the full-year forecast, and operating profit reached 25.1%.
Operating profit growth slowed to 11.1% with margin down from 46.9% to 43.1%, missing the pace of revenue growth.