SCG Decor, or SCGD, is investing more than 200 million baht in total to expand its ceramic tile business in ASEAN and enter the integrated interior design business. It is taking a 40% stake in Jubin Bagus, a ceramic tile retailer and wholesaler in Malaysia, for 157 million baht, which will increase access to distributors in Malaysia's tile market, the fifth largest in ASEAN. It is also acquiring the dooDeco business, a provider of integrated design, interior decoration, and installation services under the SCC group, for 41 million baht, to meet demand for home renovation and the expansion of residential projects in Thailand. These two investments will help SCGD reach end customers and use insights to develop products and services, while strengthening its ability to achieve sustainable long-term growth.
SCG Decor PCLSCGD invests over 200 million baht to expand into ASEAN and interior design, aiming for growth.
SCGD acquires dooDeco, integrating design services to meet renovation demand.
SCGD acquires 40% stake in Jubin Bagus, providing capital and market access.
