SEALECT announced a partnership with Butterbear to launch "Nong Noey" as a Friend of SEALECT, rolling out a 360-degree campaign under the concept Smart Protein for All that combines Character Collaboration and Fandom Marketing to expand its consumer base. In 2026, SEALECT aims to drive both sales and consumer penetration to grow 13%, backed by a marketing budget of more than 10 million baht. The campaign "Fit for All, Cute for All, the smart protein Nong Noey loves" comes with a TV commercial and special collection items. Buzz from the mommy fan community generated more than 500,000 organic engagements for the brand before the campaign's official launch. The SEALECT Tuna x Butterbear Limited Edition products include tuna steak with 28 to 30 grams of high-quality protein per can, tuna spread with crackers in a new yuzu flavor, and a premium set priced at 42 baht, sold exclusively at 7-Eleven. Meanwhile, the Big Pack Limited Edition SEALECT X Butterbear is limited to just 30,000 sets at 599 baht, sold exclusively at Makro and Lotus's. The SEALECT x Butterbear Italian Silk Scarf comes in three designs for shoppers who buy participating SEALECT products totaling 999 baht. SEALECT and Butterbear will also hold a "Meet & Cute with Nong Noey" event on November 9, 2026 at Sphere Gallery, EmSphere shopping center, with entry available through a lucky draw via purchase-accumulation and standout review activities from now until October 31, 2026.
Thai Union Group PCLSEALECT (Thai Union's brand) partners with Butterbear and launches the 'Nong Noey' campaign with new limited-edition tuna products to expand its consumer base and drive 13% sales growth.
CP Axtra Public Company Limited
CP ALL Public Company Limited