Seven-Eleven Japan announced on the 8th that it will jointly develop clothing and fashion accessories with a subsidiary of major apparel maker And ST Holdings (HD), and will sequentially launch them at stores nationwide from the 25th. The company aims to strengthen its product lineup with exclusive products for Seven-Eleven, attract younger customers, and double its apparel sales revenue compared to fiscal 2025. The products to be sold include Seven-Eleven exclusive T-shirts from popular And ST HD brands such as "niko and..." and "LOWRYS FARM," as well as socks and hair ties, totaling 28 items including seasonal scarves and gloves. From late October, the company will also introduce 10 collaborative items, including sweatshirts featuring Sanrio's popular character Hello Kitty.
Seven & I Holdings Co., Ltd.Seven-Eleven Japan will jointly develop exclusive apparel with And ST HD and launch 28 items to attract younger customers and double apparel sales revenue.
Sanrio Co. Ltd.Sanrio's Hello Kitty character will feature on 10 collaborative apparel items sold at Seven-Eleven stores nationwide.
