Seven-Eleven Japan has warned franchisees nationwide after discovering that some store owners and employees were buying up and reselling popular anime and game character merchandise. In a document dated the 13th, the company stated that pre-announcement sales and bulk buying and reselling by store personnel had been confirmed through social media posts and customer reports, and it demanded strict compliance with the ban on priority purchases, advance reservations, and holding items. The company has also received complaints, and explained that such improper conduct leads to a decline in customer trust and brand damage, adding that it will thoroughly reinforce awareness to ensure fair sales.
Seven & I Holdings Co., Ltd.Seven-Eleven Japan warns franchisees over unauthorized resale of character merchandise, which damages brand trust and may lead to stricter compliance costs.