Sezzle Adds Gymshark, Debenhams, Follett to Merchant Network

Zacks Investment Research·2 Sep 2026·

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2▲1 ▼0Impact / 5

Earnings Financial Services

SEZL ▲

Summary · why it matters

Sezzle, Inc. has expanded its merchant network by adding Gymshark, Debenhams Group, and Follett Higher Education, with Gymshark now offering Sezzle at U.S. checkout, Debenhams enabling it across five brands including Debenhams, boohoo, MAN, PrettyLittleThing, and Karen Millen, and Follett rolling it out across its campus retail network with online availability coming soon. The Follett deal gives Sezzle exposure to more than 7.5 million students across over 1,000 college retail stores, while Debenhams broadens its reach among fashion, home, and beauty shoppers, and Gymshark adds a fitness-focused audience. This expansion follows an active second-quarter 2026, during which Sezzle added Poshmark, Brookshire's Food & Pharmacy, and RockAuto.com as enterprise merchants, bringing active subscribers to 854,000, up 76.4% year over year, and average purchase frequency to 7.2 times from 6.1 times in second-quarter 2025. The company reported gross merchandise volume rising 37.9% to $1.3 billion and revenues increasing 51.7% to $149.7 million, with management noting that On-Demand is helping offer more competitive pricing and that case studies indicate adding a second or third BNPL provider can generate incremental sales. Sezzle's shares have outperformed the broader industry and the S&P 500 over the past six months, and the Zacks Consensus Estimate for full-year 2026 EPS has been revised upward to $5.24, indicating a year-over-year increase of 45.96%, with Sezzle currently holding a Zacks Rank #1 (Strong Buy).

Sezzle Inc. ▲