Shaanxi Broadcast & TV Network disclosed its earnings forecast, expecting a net loss attributable to the parent company of 420 million to 500 million yuan in the first half of 2026, compared with a loss of 360 million yuan in the same period last year. The net loss after deducting non-recurring items is expected to be 405 million to 485 million yuan, compared with a loss of 343 million yuan a year earlier. The company stated that the reasons for the change in performance include, first, a decline in operating revenue. Traditional businesses such as cable TV have been affected by market competition, new media formats, and changes in consumer habits, and the loss of users has not yet been halted. The scale of new businesses like broadcasting 5G is not yet sufficient to offset the gap created by the decline in traditional businesses. At the same time, the company has proactively adjusted its business structure, strictly controlling engineering and commodity sales businesses that involve large capital occupation and low gross margins, leading to a reduction in related revenue. Second, rigid costs and credit impairment have dragged down profits. Rigid costs such as depreciation of fixed assets, network operation and maintenance expenses, and financial expenses account for a relatively high proportion, with limited room for reduction. Due to the natural aging of accounts receivable, credit impairment losses have increased. Currently, the company is continuously intensifying efforts to promote broadcasting 5G integrated services, strengthening lean cost management, and making every effort to collect accounts receivable, striving to improve its operating conditions.
Shaanxi Broadcast & TV Network Intermediary Group Co LtdCable TV user loss and revenue decline due to market competition and changing consumer habits.