Singer Thailand Public Company Limited, or SINGER, has announced a plan to drive its business into a new chapter under the vision The New S Curve, along with the launch of several new product groups, built on four main strategies: New Series, New SG Finance+ and SG Subscribe+, SINGER Network, and Smart Digital. The first strategy, New Series, introduces a new line of electrical appliances, the SINGER S-PRO Series, covering Inverter air conditioners, refrigerators, washing machines, Smart TVs, and commercial freezers, as well as new sewing machine models Smart Heavy Duty, Heavy Duty Next Evolution, and Heavy Duty Serger, while also pushing into the solar rooftop market with installment plans of up to 72 months. The second strategy launches a new financial service, SG Finance+, supporting Lock Appliance and solar rooftop loans, and the SG Subscribe+ rental service, which begins with solar products first, including panel and air filter inspection and cleaning every 6 months throughout the contract term. The third strategy, SINGER Network, aims to open 146 branches in total within this year. The fourth strategy, Smart Digital, uses the digital platforms SG Finance+, SG Finance+ Online, SG Subscribe+, and AI to drive the business. Mr. Narathip Wirunchataphan, Chief Executive Officer, said the company wants SINGER to be a brand that meets lifestyle needs together with Financial Solutions that help customers access products more easily and create long-term growth opportunities.
Singer Thailand Public Company LimitedCompany launches new financial services SG Finance+ and SG Subscribe+ and plans 146 new branches, expanding its financing and distribution capacity.
