Sony Group will skip the CES technology show in 2027, ending its decades-long presence at the Las Vegas electronics event as the company shifts its focus toward entertainment and content. Neither Sony nor its affiliates plan to exhibit at the event in January, a company spokesperson confirmed to Bloomberg. Sony also did not have its own booth at CES earlier this year, although its joint venture with Honda Motor Co. showcased the Afeela electric vehicle, and that venture has since been scrapped. "We continuously and strategically evaluate our approach to events and communications based on the needs and priorities of our diverse business," Sony said in a statement, adding that its focus continues to evolve toward entertainment, intellectual property, and technology that supports creators.
Sony Group CorporationSony will skip CES 2027, ending its decades-long presence as it shifts focus toward entertainment and content; no clear financial driver stated.
Honda Motor Co., Ltd.
