Spotify Technology S.A. announced a partnership with Genius on September 11 to stream the company's video series directly on the platform. Spotify users can now stream full video episodes of Genius' live performance franchise Open Mic, while Verified, Genius' artist-led lyric breakdown series, will add a deep backlog of older episodes alongside new releases. Since launching in 2016, both franchises have amassed over 3.7 billion combined views. The move comes after Spotify reported €4.8 billion in total revenue in Q2 2026, up 14% year-over-year, with 300 million Premium Subscribers, up 9%, 777 million total Monthly Active Users, a record 33.4% Gross Margin and €655 million in operating income. Spotify aims to deepen user engagement and expand its multimedia footprint, though the ultimate return depends on monetizing video impressions through advertising without slowing user growth.
Spotify Technology SASpotify partners with Genius to stream its video series, deepening user engagement and expanding multimedia content on the platform.
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