St. Cloud Capital invests in RCX Sports alongside Hamilton Lane and Brand Velocity Group

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2▲1 ▼0Impact / 5
Summary · why it matters

St. Cloud Capital has made a growth capital investment in RCX Sports, the leading professional-league-backed youth sports platform in North America, as part of Brand Velocity Group's acquisition of the company. The investment comes from St. Cloud's fourth fund, which has committed capital of $236 million, and includes participation from Hamilton Lane's Impact platform. RCX Sports manages official licenses for the NFL Flag, MLS GO, Jr. NBA & Jr. WNBA Leagues, MLB Pitch, Hit & Run, and NHL STREET, among others. The company aims to use the capital to expand youth sports participation and keep programs affordable and accessible for families.

Impact on assets 1

Financials▲ · 1 stocks
Hamilton Lane Inc
HLNE
▲ PositiveCapitalrelevance

Hamilton Lane's Impact platform participates in the investment, indicating capital deployment and potential returns.

Off-coverage companies 3

RCX SportsPrivate▲ Positive
Capitalrelevance

RCX Sports receives growth capital investment to expand youth sports participation.

St. Cloud CapitalPrivate▲ Positive
Capitalrelevance

St. Cloud Capital makes a growth capital investment from its fourth fund.

Brand Velocity GroupPrivate▲ Positive
Capitalrelevance

Brand Velocity Group is acquiring RCX Sports, a growth investment.

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