Sumitomo Mitsui Trust Club, a subsidiary of Sumitomo Mitsui Trust Group, announced on the 29th that it will issue a credit card called Diners Club Gold, aimed at people in their 20s and 30s, on October 1. Applicants must be between 20 and 39 years old, and applications will be accepted online only. The annual fee is free for the first year and 11,000 yen from the second year onward. Points will be awarded at 10 times the usual rate for mobile phone and video streaming subscription services and for train and bus fares. Members in their 20s and 30s currently account for just under 10 percent of the total, and the company aims to double the outstanding balance held by this age group within five years. President Nobuaki Yamaguchi said at a press conference that a good opportunity has arrived for people to firmly recognize our brand, expressing his intention to attract younger customers.
Sumitomo Mitsui Trust Group, Inc.Sumitomo Mitsui Trust Club launches a new Diners Club Gold card targeting 20s-30s customers, aiming to double this age group's outstanding balance within five years.
