SYNEX expects that Thailand is likely to raise iPhone prices following Japan, after Apple announced an average price increase of about 10% for the iPhone 17 series and some iPhone 16 models in Japan. Chief Executive Officer Ms. Suthida Mongkolsuthi revealed that there may be a rush of demand to buy Apple products, especially iPhones, due to concerns over higher prices. Although prices for Mac and iPad lines were previously adjusted, supply shortages remain an issue. The company is gradually adjusting IT product selling prices in line with costs and market mechanisms, believing there will be no significant impact on sales. It maintains its 2026 revenue target of 53 billion baht, expecting support from investments in AI infrastructure and data centers, as well as new product launches by business partners in the second half of the year.
Synnex (Thailand) Public Company LimitedSynnex expects Thailand to raise iPhone prices following Japan, but believes no significant impact on sales and maintains revenue target.
Apple Inc.Apple raised iPhone prices in Japan, and Synnex expects Thailand to follow, which may dampen demand.