SYNEX, or Synnex (Thailand) Public Company Limited, has announced a strategic shift from IT product distribution toward creating added value through AI, Data Center, and Cloud solutions in order to cope with expensive chips and tight supply. Panya Poonpermphonsiri, Chief Sales and Marketing Officer, shared this view in an online seminar for institutional investors titled "Expensive Chips, Tight Supply: How IT Operators Are Changing the Game," organized by Krungsri Securities Public Company Limited. SYNEX stated that the challenge facing today's IT market is not merely higher chip prices, but managing business growth amid uncertainty over costs, supply, and purchasing power, making inventory management, product mix allocation, and margin preservation increasingly important. The company is expanding its sources of growth across multiple markets to reduce dependence on any single business, while extending from distribution into value creation through solutions, services, and partnerships, with a focus on raising recurring revenue, especially in the Cloud and AI segments, supported by dedicated expert teams that advise and serve customers throughout the entire usage cycle.
Synnex (Thailand) Public Company LimitedSYNEX is shifting from IT distribution to AI, Data Center, and Cloud solutions to cope with expensive chips and tight supply.
