Taboola's advertising platform Realize will provide programmatic display advertising on NBC News' digital properties as part of an expanded partnership with the network, marking the first partnership for Taboola beyond native advertising. This includes advertising for NBCNews.com and Today.com. NBCUniversal News Group had previously partnered with Taboola for more than ten years to power native advertising and recommendations. Taboola's Realize platform uses AI matchmaking and predictive computing to match ad content with users most likely to engage.
TaboolaTaboola expands partnership with NBC News, securing new programmatic display advertising business beyond native ads.
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