Taokaenoi Food & Marketing Public Company Limited (TKN) has launched a new product, "Taokaenoi Roasted Seaweed Delicious X2 Korean Style," under the concept of "eat alone – eat together," aiming to shift consumer behavior from snacking to making it part of main meals, thereby increasing repeat purchase frequency and per-capita consumption. The product will be available at 7-Eleven starting in September 2026. The new product comes in two flavors, Classic and Spicy, in a 4-gram pack priced at 20 baht, with an introductory promotion of two packs for 30 baht. CEO Orpath Peeradechapan stated that the roasted seaweed market has grown over 10% this year, reflecting the demand of health-conscious consumers. This product line expansion builds on the Korean food trend, with no added monosodium glutamate and using palm oil and rice bran oil in the roasting process.
Taokaenoi Food & Marketing Public Company LimitedNew product launch aims to increase consumption frequency and per-capita demand, tapping into growing roasted seaweed market.
