TOA is adjusting its strategy to push into the economy paint segment, focusing on rental property customers while expanding in construction and repair chemicals, with a target of 5% sales growth in 2026. Chief Executive Officer Jatuphat Tangkaravakoon said the company is now placing more weight on affordable products after focusing on the premium segment since 2000. The economy segment has faster turnover and more frequent repeat usage, with main customers being rental units and public housing projects. The company has a 2026 investment budget of about 600 million baht, of which 197 million baht was spent in the first half, and expects heavy disbursement from late third quarter to early fourth quarter. The spending breaks down into 33.6% for new production capacity, 23.6% for safety and sustainability, 19.5% for machinery replacement, 9.3% for automation, and 14.1% for others. Third quarter gross margin may decline by 1.0 to 1.5 percentage points from 40.2% in the first half due to the weaker baht, while raw material costs are beginning to stabilize. Titanium dioxide prices are trending down, while resin and monomer prices may rise slightly because of Middle East tensions. In overseas markets, Vietnam is expected to keep growing at a double digit pace, Laos growth is limited by its small population, and Cambodia and Myanmar face short term pressure from economic and political conditions but have high long term potential.
TOA Paint (Thailand) Public Company LimitedTargeting economy paint segment and rental property customers to drive 5% sales growth.
