Tokens Are Not a Magic Wand — Coincheck’s Otsuka and Others Discuss Conditions for Customer Engagement

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At a panel session in the IVS2026 CRYPTO ZONE, Coincheck co-founder Yusuke Otsuka and others discussed the current state and challenges of the token business. Otsuka pointed out that projects where token issuance itself becomes the goal tend to struggle, and that tokens are meaningful only when there is first a business and the token is suitable as a means to solve its challenges. Ryo Watanabe of NOT A HOTEL DAO introduced an example of token design tied to lodging experiences, revealing that NFT sales exceeded 700 million yen and about 80% of buyers were first-time NFT purchasers. Otsuka expressed the view that in the future, the word 'token' will disappear and tokens will function behind the scenes as a protocol for value exchange.

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Digital Finance & Tokenization▲ · 1 stocks

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NOT A HOTEL DAOPrivate▲ Positive
Demandrelevance

NFT sales exceeded 700 million yen with 80% first-time buyers, indicating strong customer demand for tokenized lodging experiences.