TOMY Company, also known as TAKARATOMY, announced it will bring three of its most popular Japan-born brands to Anime Expo 2026 in Los Angeles from July 2 to 5. The century-old Japanese toy and entertainment company will showcase BEYBLADE X, Licca-chan, and Gacha as part of its largest consumer-facing moment in the U.S. market to date. BEYBLADE X, which has shipped more than 560 million units worldwide, will host the standalone BEYBLADE X ANIME EXPO CUP 2026 tournament on July 4, along with live battles against the development team and a free-play area. Licca-chan, Japan's iconic doll since 1967 with approximately 69 million units sold, makes its Anime Expo debut and will premiere two products from the Hatsune Miku collaboration, including an exclusive pre-sale of Licca HATSUNE MIKU. The Gacha capsule-toy brand from T-ARTS Company will offer machine-themed activities and merchandise from more than 80 Gacha machines. The group has named regional expansion a core priority as Japan's entertainment market could grow into the tens of trillions of yen, or more than US$100 billion.
Tomy Company, Ltd.TOMY will showcase three popular brands at Anime Expo 2026, its largest U.S. consumer event, driving product demand and brand engagement.