Townsquare Media and Lakes Media Network Announce Digital Advertising Partnership

GlobeNewswire··US·Read original
2▲1 ▼0Impact / 5
Summary · why it matters

Townsquare Media, Inc. announced a strategic digital advertising partnership with Lakes Media Network, a radio and digital advertising platform with six radio brands serving Southside Virginia and Northern North Carolina. Under the agreement, Lakes Media Network's sellers will gain access to Townsquare Ignite's proprietary programmatic platform, advanced audience targeting and transparent performance reporting, allowing clients to run one coordinated campaign across radio, digital and every device. Townsquare launched its Media Partnerships division within Townsquare Ignite in 2024 to bring its digital advertising solutions to other local media companies through a white-label service, with digital now contributing more than half of the Company's total revenue and profit. Shaun Collignon, CRO of Townsquare Ignite, said the partnership lets Lakes Media grow its business without having to build that infrastructure itself. Tom Birch, Owner and President of Lakes Media Network, said the collaboration gives its local and regional clients access to data and comprehensive multi-channel strategies for lead generation, acquisition and engagement.

Impact on assets 2

Cloud & Digital Infrastructure▲ · 1 stocks
Townsquare Media Inc
TSQ
▲ PositiveDemandrelevance

Townsquare Ignite signs a digital advertising partnership with Lakes Media Network, expanding its programmatic ad platform to new clients.

Others▲ · 1 stocks

Off-coverage companies 1

Lakes Media NetworkPrivate▲ Positive
Demandrelevance

Lakes Media Network gains access to Townsquare Ignite's programmatic platform, letting its sellers offer coordinated multi-channel campaigns to clients.

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