TrueID has launched a new entertainment brand called DOODi by TrueID under the slogan "Like to watch? You gotta watch!" It brings a lineup of original variety content from leading creators, building on the vertical series brand "Tatang by TrueID," which has been well received. DOODi by TrueID will roll out new content throughout the year, including TRUE HAUNT, Pa Cheer Hia Lao, The Celebrities, The Little Mission, Tuesday Under the Covers THE MU CURSE, Wednesday Talk Wednesday Call SHARED LOVE, MU TO GO, The Exclusive, and TechBiz Update. Winradit Kolasastraseni, Managing Director of TrueID, said the launch advances the company's push to become a Digital Ecosystem Hub through the CO CREATE THE SERIES concept, with TrueID Advertising Solutions operating under the idea "Don't Just Run an Ad. Be Part of the Story." This opens the door for partner brands to co-develop content and campaigns with creators. He also stressed the principles of "created by Thais, understanding Thais, for Thailand" and personal data protection in line with PDPA requirements. There will also be watch-and-earn activities and ecosystem benefits for viewers.
True Corporation Public Company LimitedTrueID launches DOODi by TrueID with a full slate of original content and watch-and-earn activities, expanding its entertainment offering to attract viewers.
