Unilever expands Liquid IV into five more European markets

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Unilever is expanding its Liquid IV powdered hydration brand into Spain, Germany, France, Sweden and Iceland. The brand is already sold in the UK and Italy in Europe, and will also launch in South Korea this year, taking Liquid IV to 15 markets globally. In Spain and Germany, the brand will launch via Amazon, while Spain will also be served through Costco; France, Sweden and Iceland will be supplied through Costco. The European expansion follows strong momentum in the UK, according to the company. Unilever will roll out both Liquid IV Hydration Multiplier and Liquid IV Sugar Free in the new markets.

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Unilever PLC
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Unilever expands Liquid IV into five new European markets, driving product demand growth.