UOB Kay Hian Maintains Buy on SPA with 3.60 Baht Target, Eyes Stronger Second-Half Profit

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UOB Kay Hian (Thailand) expects SPA's normalized profit in the second half of 2026 to improve both quarter-on-quarter and year-on-year, driven by revenue recovery from the expansion of roughly 3-4 additional branches and same-store sales growth expected to reach high single digits year-on-year, particularly in the fourth quarter of 2026, which is the high season for foreign tourists, especially Chinese visitors whose numbers have continued to rise from the previous year. The research team also expects the net profit margin to improve quarter-on-quarter on the back of an approximately 5% increase in service prices, the first such adjustment in 2-3 years, combined with higher revenue that generates economies of scale and helps offset the pre-operation cost of the Zeaforest project in Pattaya, which is expected to come in at around 10 million baht. For the Zeaforest project, the company maintains its plan to open in early 2027, possibly starting with the hotel portion followed by the wellness section such as the spa and onsen. The project has a total value of 820 million baht, comprising 170 million baht in lease rights, 300 million baht in rent, and 350 million baht in construction costs, with approximately 58 rooms priced at 10,000 baht per night, a rate expected to already include various service packages at Zeaforest. Meanwhile, about 60% of main revenue will come from the wellness segment, which can serve roughly 500 people per day, and the ticket size is estimated to be higher than that of Let's Relax's current spa services at around 1,500 baht per person. For the 2027 outlook, the research team expects the spa business to trend better on the back of more foreign tourists, both Chinese and Middle Eastern, and the full-year recognition of the service price increase. For the ZeaForest project, the research team estimates revenue close to that of the company at around 200 million baht, but expects a small loss in the initial phase. The research team maintains its "Buy" recommendation with a target price of 3.60 baht, based on a 2027 P/E of 18x, equal to the two-year average P/E.

Impact on assets 1

Consumer Discretionary▲ · 1 stocks
Siam Wellness Group Public Company Limited
SPA
▲ PositiveCapitalrelevance

UOB Kay Hian maintains Buy with 3.60 Baht target, expecting stronger H2 2026 normalized profit on branch expansion, same-store sales growth, and a ~5% service price increase.

Off-coverage companies 2

Let's RelaxPrivate± Mixed
Competitionrelevance

Let's Relax is only referenced as a comparison for Zeaforest's expected higher ticket size, not as a company with its own development.

UOB Kay Hian Securities (Thailand) Public Company LimitedPrivate± Mixed
relevance

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