Vistar Media Adds T-Mobile Carrier-Data Audience Segments to Its DSP

GlobeNewswire··US·Read original
2▲1 ▼0Impact / 5
Summary · why it matters

Vistar Media announced the availability of enhanced audience segments for digital out-of-home activation, powered by T-Mobile's privacy-centric first-party carrier data and offered exclusively through the Vistar demand-side platform. The thousands of segments draw on an expanded universe of consented data, using deterministic signals such as real app ownership and engagement plus location insights to build larger, more representative audiences. T-Mobile Advertising Solutions converts proprietary carrier signals into aggregated audience scores showing where selected audiences are more likely to be present throughout the day, and Vistar matches those scores to available inventory so advertisers can target the screens most likely to reach the desired audience. Lucy Markowitz, General Manager of Vistar Media Americas Marketplace, said mobile usage patterns offer some of the clearest signals into where and how audiences engage with the world around them. Jess Zhu, Head of Advertising Products and Development at T-Mobile Advertising Solutions, said the provenance and fidelity of the carrier data is a genuine differentiator, giving a direct, consented understanding of mobile behaviors.

Impact on assets 2

Cloud & Digital Infrastructure▲ · 2 stocks
T-Mobile US Inc
TMUS
▲ PositiveDemandrelevance

T-Mobile's carrier-data audience segments are being distributed through Vistar's DSP, expanding monetization of its advertising data products.

Off-coverage companies 2

Vistar MediaPrivate▲ Positive
Demandrelevance

Vistar Media adds exclusive T-Mobile-powered audience segments to its DSP, enhancing its product offering for advertisers.

T-Mobile Advertising SolutionsPrivate▲ Positive
Demandrelevance

T-Mobile Advertising Solutions' carrier-data segments gain exclusive distribution via Vistar's DSP, expanding advertiser reach for its data products.

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