A new national survey from Vontier finds that Americans are redefining convenience-store loyalty around two expectations: faster, more seamless transactions and small rewards that deliver an immediate emotional payoff. Nearly half of the more than 600 U.S. drivers surveyed want the ability to purchase snacks, beverages and everyday essentials directly at the fuel pump or EV charger, marking the rise of what Vontier calls Order at the Pump. Over 90% of drivers spend less than ten minutes on site, and seven in ten say dependable payment and fueling systems are extremely important in determining where they return. At the same time, more than half of drivers say free coffee or snacks make a loyalty program more appealing, with even stronger responses among Millennials and Gen Z. Vontier CEO Mark Morelli said drivers expect the same speed and simplicity they get from digital experiences but still respond to the small details that make an in-store visit feel rewarding.
Vontier CorpSurvey shows strong consumer desire for faster transactions and small rewards, which Vontier's technology enables, potentially driving demand for its solutions.