World Cup knockout-stage ticket prices have fallen well below expectations, according to resale tracking site TicketData. The average get-in price for round-of-32 matches dropped 39% from $2,040 to $1,245, while round-of-16 prices fell 28% to $2,080 from $2,895. Sharp declines were also seen for quarterfinal and semifinal games scheduled in July. The retreat from sky-high levels may temper the impact on second- and third-quarter earnings for resellers such as StubHub, Ticketmaster, and Vivid Seats, though analysts note that deep tournament runs by host nations the U.S., Canada, and Mexico would be a positive for those companies.
Vivid Seats IncTicket prices falling sharply reduces reseller revenue expectations for Vivid Seats
StubHub Holdings, Inc.Ticket prices falling sharply reduces reseller revenue expectations for StubHub
Live Nation Entertainment Inc