Wrangler is extending its brand into footwear through licensing partner Genesco, with a Fall 2026 collection of western-style shoes for men, women, and children. The Wrangler footwear line launches September 15 on the company's website, with availability at select U.S. retailers rolling out later in the season. Rick Higgins, president of Genesco Brands Group, said the collection combines Wrangler's iconic heritage and deep consumer connection with Genesco's footwear expertise. Wrangler, a primary brand of Kontoor Brands, is benefiting from a Western wear fashion renaissance driven by shows like Yellowstone, country music festivals, and brand ambassadors including Lainey Wilson and Cody Johnson. Wrangler's affordability, ranging from $25 to $50, along with improved fit and an expanded women's line, helped fuel second quarter sales and an upbeat outlook for the remainder of the year, with CEO Scott Baxter saying Western sits at the heart of Wrangler's DNA.
Genesco IncGenesco's Brands Group licenses and will produce/distribute the new Wrangler footwear collection launching Fall 2026.
Kontoor Brands IncKontoor's Wrangler brand extends into footwear via licensing, riding the Western wear fashion renaissance that fueled Q2 sales.
