Yuanta Securities issued an analysis of the advertising sector, recommending a selective investment strategy focused on stocks that grow faster than the industry. It rates MAJOR a "buy" with a target price of 9.75 baht and names it a top pick on second-half 2026 earnings expected to recover on film and advertising revenue as well as cost control, and rates PLANB a "buy" with a target price of 7.80 baht on growth in out-of-home media and its share of COM7's profit. The target price does not yet include the potential from synergies between the two companies. The research team expects third-quarter 2026 advertising to recover slightly both quarter on quarter and year on year, led by online media, OOH/Transit and cinemas, supporting a recovery in MAJOR on film and advertising revenue. PLANB, although expected to slow year on year in the third quarter of 2026, will grow strongly both quarter on quarter and year on year in the fourth quarter of 2026 on the high season and a full quarter's recognition of its share of COM7's profit. For the full year 2026, advertising spending is expected to total 83,869 million baht, down 1.3% year on year, as the economy and purchasing power recover slowly. In 2027, digital and OOH/Transit are expected to lead the market on measurement and a recovery in out-of-home activity, while traditional media step up efforts to find revenue beyond the screen. The research team maintains an "equal weight" rating on the sector, expecting earnings in 2026-2027 to keep growing but only modestly, in line with overall advertising spending that is still recovering weakly, while near-term upside remains limited by the lack of new catalysts and economic uncertainty.
Major Cineplex Group Public Company LimitedYuanta rates MAJOR a buy with a 9.75 baht target price, naming it a top pick on expected H2 2026 earnings recovery.
Plan B Media PCLYuanta rates PLANB a buy with a 7.80 baht target price on OOH media growth and its share of COM7's profit.
Com7 PCL