← Chery Automobile overview

Chery Automobile vs Mitsubishi Motors: why the prices moved differently

Weekly · monthly · quarterly news summaries, side by side in time

Chery Automobile Co Ltd (9973.HK)

Q3 2026
▲3▼1

Chery Accelerates Global Expansion with New Markets and Brands

  • Global Market Expansion Chery entered Canada, Japan, and South Africa, opened a South Africa plant, and launched the LEPAS brand, significantly broadening its international footprint and opening new revenue streams.

    This is a major new development that expands Chery's addressable market and growth potential.

  • Strong Sales Performance EU registrations surged 250.9% year-to-date to 116,318 units, H1 exports rose 71.5%, and the Jaecoo 7 became the UK's best-selling model, demonstrating robust demand for Chery vehicles.

    These metrics show exceptional sales growth and market acceptance, directly boosting investor confidence.

  • Strategic Investments and Analyst Coverage Chery surpassed Tesla China in EV exports, invested $75 million in KG Mobility, and JPMorgan initiated coverage with an overweight rating, highlighting strategic moves and positive analyst sentiment.

    These actions and endorsements signal strategic positioning and financial community confidence.

  • Execution and Regulatory Risks New plants and brands face execution and ramp-up challenges, rapid expansion may strain resources amid regulatory and tariff pressures, and Canadian volumes remain small with uncertain returns.

    These risks could hinder growth and profitability, providing a balanced view of potential headwinds.

September 2026
▲4

Chery's European and UK demand surges, broker backs stock

  • EU sales up 250.9% year-to-date EU new car registrations rose 4.5% in August, and Chery's EU sales jumped 250.9% to 116,318 units so far this year. That is a huge increase in actual customer purchases, which directly boosts Chery's revenue and profit.

    Shows real demand growth in a key region, a core reason the stock is moving up.

  • UK best-seller and market share gains UK new car sales rose 12% in September, and Chery's Jaecoo 7 SUV was the best-selling model. This follows earlier UK momentum, but the best-seller status is a new milestone that confirms Chery's brand is winning over British buyers.

    New milestone in a major market, reinforcing the growth story.

  • European factory plans and steel demand Chery is teaming up with a local partner to take over an old Nissan plant in Spain, and Thyssenkrupp named Chery as a key driver of future steel demand from Chinese automakers in Europe. Building locally helps avoid EU import rules and supports long-term sales.

    Shows Chery is investing to secure European production, reducing regulatory risk and supporting future growth.

  • JPMorgan starts coverage with overweight JPMorgan initiated coverage of Chery with an overweight rating, meaning the bank expects the stock to outperform. This can attract new investors and support the share price, even as some other Chinese companies delay Hong Kong IPOs.

    A major broker's positive rating can directly influence investor demand for the stock.

Latest
▲4

Chery's European and UK demand surges, broker backs stock

  • EU sales up 250.9% year-to-date EU new car registrations rose 4.5% in August, and Chery's EU sales jumped 250.9% to 116,318 units so far this year. That is a huge increase in actual customer purchases, which directly boosts Chery's revenue and profit.

    Shows real demand growth in a key region, a core reason the stock is moving up.

  • UK best-seller and market share gains UK new car sales rose 12% in September, and Chery's Jaecoo 7 SUV was the best-selling model. This follows earlier UK momentum, but the best-seller status is a new milestone that confirms Chery's brand is winning over British buyers.

    New milestone in a major market, reinforcing the growth story.

  • European factory plans and steel demand Chery is teaming up with a local partner to take over an old Nissan plant in Spain, and Thyssenkrupp named Chery as a key driver of future steel demand from Chinese automakers in Europe. Building locally helps avoid EU import rules and supports long-term sales.

    Shows Chery is investing to secure European production, reducing regulatory risk and supporting future growth.

  • JPMorgan starts coverage with overweight JPMorgan initiated coverage of Chery with an overweight rating, meaning the bank expects the stock to outperform. This can attract new investors and support the share price, even as some other Chinese companies delay Hong Kong IPOs.

    A major broker's positive rating can directly influence investor demand for the stock.

August 2026
▲4

Chery's overseas push broadens as rivals stumble in key markets

  • UK sales momentum builds Chery's Jaecoo E5 became the UK's third best-selling electric car in July, helped by Britain's decision not to tariff Chinese EVs. Super Group also credited Omoda, Jaecoo and Chery for driving its UK sales volumes up 22.1%, well ahead of the national market. More UK sales mean more revenue and profit for Chery.

    Shows Chery winning real volume in a tariff-free European market, a direct earnings driver.

  • New markets: Japan and South Africa Chery is co-developing a small 'kei' electric car with Japan's Autobacs Seven for launch next year, and is entering South Africa's pickup truck market, a segment long dominated by Toyota and Ford. Both moves open new sales channels as growth slows at home and Western tariffs bite.

    New geographic and product expansion is a structural growth driver beyond Chery's existing markets.

  • Robotics arm scales up Chery's EXEED AiMOGA Robotics passed 2,000 cumulative global deliveries across more than 60 countries, using Chery's factories, supply chain and service network. It is a small business today, but shows Chery can commercialise new technology and diversify beyond cars.

    Signals a new revenue stream and technology credibility that can support valuation over time.

  • Overtakes Tesla in China exports In August, Chery ranked ahead of Tesla China in passenger electric-vehicle exports, behind only BYD and Geely. Tesla's China exports fell 45.5% month on month. Chery's rising export rank shows it is gaining share in the global EV trade even as competition intensifies.

    Direct evidence Chery is out-competing a major rival in export volumes, a key growth metric.

▲4

Chery's overseas push broadens as rivals stumble in key markets

  • UK sales momentum builds Chery's Jaecoo E5 became the UK's third best-selling electric car in July, helped by Britain's decision not to tariff Chinese EVs. Super Group also credited Omoda, Jaecoo and Chery for driving its UK sales volumes up 22.1%, well ahead of the national market. More UK sales mean more revenue and profit for Chery.

    Shows Chery winning real volume in a tariff-free European market, a direct earnings driver.

  • New markets: Japan and South Africa Chery is co-developing a small 'kei' electric car with Japan's Autobacs Seven for launch next year, and is entering South Africa's pickup truck market, a segment long dominated by Toyota and Ford. Both moves open new sales channels as growth slows at home and Western tariffs bite.

    New geographic and product expansion is a structural growth driver beyond Chery's existing markets.

  • Robotics arm scales up Chery's EXEED AiMOGA Robotics passed 2,000 cumulative global deliveries across more than 60 countries, using Chery's factories, supply chain and service network. It is a small business today, but shows Chery can commercialise new technology and diversify beyond cars.

    Signals a new revenue stream and technology credibility that can support valuation over time.

  • Overtakes Tesla in China exports In August, Chery ranked ahead of Tesla China in passenger electric-vehicle exports, behind only BYD and Geely. Tesla's China exports fell 45.5% month on month. Chery's rising export rank shows it is gaining share in the global EV trade even as competition intensifies.

    Direct evidence Chery is out-competing a major rival in export volumes, a key growth metric.

July 2026
▲2▼2

Chery accelerates global expansion with new plants, brands, record exports

  • Global expansion and record exports Chery entered Canada with a small quota, opened a South Africa plant, launched LEPAS NEV brand in Europe, Middle East, Thailand, and Indonesia, and saw EU registrations surge 268.7% to 84,987 units in H1 2026. H1 exports rose 71.5%.

    This is the main positive force driving Chery's growth and investor sentiment during the period.

  • Strategic investment and sales milestone Chery invested $75 million in South Korea's KG Mobility and surpassed 20 million cumulative sales, reinforcing its global footprint and scale.

    These events highlight Chery's strategic moves and growing scale, supporting the positive narrative.

  • Execution and ramp-up risks New plants and brand launches carry execution and ramp-up risks, and rapid expansion may strain resources amid competitive, regulatory, and tariff pressures in developed markets.

    This is the key counterweight that could temper the positive impact of Chery's expansion.

  • Uncertain returns from Canada Canada volumes remain small and require Canadian control, making returns uncertain and potentially limiting near-term profitability from that market.

    This specific risk highlights a challenge in one of Chery's new markets, balancing the positive expansion news.

▲4

Chery's global expansion accelerates with new markets, plants, and record exports

  • Canada low-tariff EV quota exploration Chery is among four Chinese automakers exploring Canada's low-tariff EV import quota and considering joint ventures. This could open a new developed market, boosting future sales and profit, though initial volumes are small and rules require Canadian control.

    New market access with potential upside, directly relevant to growth outlook.

  • LEPAS brand launches in Thailand and Indonesia Chery's premium NEV brand LEPAS launched the L6 EV in Thailand and L8 PHEV in Indonesia, with more models planned for Europe, Australia, Africa, and the Middle East. This expands global sales and leverages Chery's ecosystem, supporting revenue growth.

    New product launches in key Southeast Asian markets signal expanding global footprint.

  • OMODA & JAECOO AI cockpit debut and South Africa plant OMODA & JAECOO debuted the OMODA 4 SUV and AI cockpit in Indonesia, and broke ground on its first South African plant for the JAECOO 5. These moves boost technology leadership and local production, supporting demand in emerging markets.

    Combines technology differentiation and local manufacturing, both key growth drivers.

  • Investment in KG Mobility and 20 million sales milestone Chery invested $75 million in South Korea's KG Mobility via convertible bonds, gaining ~10% stake and potential production collaboration. Chery also surpassed 20 million cumulative sales, with H1 exports up 71.5% year-on-year, confirming strong global demand.

    Capital deployment and record export data reinforce growth trajectory and market confidence.

▲4

Chery's global expansion accelerates with new plants and export shipments

  • Canada market entry Chery is actively entering Canada, holding dealer meetings and planning Q4 sales. This opens a new market for its vehicles, though the initial quota is small. It signals progress in a developed market and a practice run for the US, supporting future growth.

    New market entry expands Chery's addressable demand and shows strategic progress.

  • South Africa plant opening Chery opened its Rosslyn plant in South Africa, retaining all 692 employees and planning production for mid-2027. This local manufacturing boosts presence in Africa, reduces import costs, and supports long-term demand growth.

    Local production capacity enhances competitiveness and market share in a key region.

  • LEPAS global deliveries begin Chery's new energy brand LEPAS shipped nearly 1,500 L8 PHEVs to Europe and its first batch to the Middle East. These initial deliveries mark the start of global sales for the premium brand, indicating strong export demand and expansion into new markets.

    First shipments of a new brand demonstrate execution and open additional revenue streams.

  • EU registrations surge Chery's EU registrations jumped 268.7% to 84,987 units in the first half of 2026, far outpacing the overall market. This rapid growth shows strong consumer acceptance and increasing market share in Europe, a key high-margin region.

    Triple-digit growth in a major market directly boosts revenue and brand strength.

Mitsubishi Motors Corporation (7211.JP)

Q3 2026
▲2▼2

Mitsubishi bets on robots and EVs amid quake and rate headwinds

  • Humanoid robot venture Mitsubishi is partnering with startup Highlanders to build humanoid robots, aiming for 1,000 units per month by the end of 2027. This new business could open a future revenue stream beyond cars.

    It's a new growth initiative that could diversify revenue and excite investors.

  • Thai EV investment and tax break Mitsubishi will invest 16 billion baht in Thailand through 2030 to make electric vehicles, helped by a new Thai tax that favors local EV production. This supports its EV push in a key market.

    It shows a concrete commitment to EV growth with government support.

  • Earthquake halts production A strong earthquake in Kumamoto forced Mitsubishi to stop output at its Mizushima plant. This disruption can delay deliveries and raise costs, hurting near-term results.

    It's a new operational setback that directly impacts production and sales.

  • Rising interest rates pressure demand Japanese interest rates have climbed above 3%, which makes car loans more expensive. This could weaken consumer demand for new vehicles, including Mitsubishi's, in its home market.

    Higher rates can reduce affordability and dampen auto sales, a key headwind.

September 2026
▲3▼1

Mitsubishi Motors gains from Thai EV incentives, strong Indonesia demand, and Japan sales rebound

  • Thailand's three-tier EV excise tax rewards local production Thailand approved a new EV tax system that gives the lowest tax rate to automakers using high local content and producing key parts domestically. Mitsubishi is among four Japanese automakers with over 50 billion baht of continued investment plans in Thailand through 2029-2030, so it stands to benefit from lower taxes and incentives.

    This directly lowers costs and supports Mitsubishi's Thai production and sales, a key market.

  • Indonesia vehicle sales jump 32% in August; Mitsubishi ranks fourth Indonesia's new vehicle market grew 32% year-on-year in August, with Mitsubishi fourth in year-to-date sales at 43,753 units. The broader market is expanding, especially trucks and EVs, which supports Mitsubishi's sales volume and revenue in a major Southeast Asian market.

    Rising demand in Indonesia directly boosts Mitsubishi's unit sales and market position.

  • Japan new car sales rise 5.1% in first half; Mitsubishi posts September gain Japan's April-September new car sales rose 5.1% to the highest since fiscal 2020, helped by the end of the environmental performance tax. In September, Mitsubishi posted an increase on the strength of new models launched last autumn, supporting its domestic sales and revenue.

    Stronger domestic demand lifts Mitsubishi's sales and earnings outlook.

  • Rising interest rates could pressure auto loans and demand Japan's long-term interest rates climbed above 3%, and Mitsubishi's president noted the impact on auto loans, saying the company is working to mitigate it. Higher borrowing costs can make car loans more expensive, potentially cooling demand, though Mitsubishi's 1 trillion yen growth investment plan remains largely unchanged.

    Higher rates could dampen consumer demand and raise funding costs, a real counterweight to positive drivers.

Latest
▲3▼1

Mitsubishi Motors gains from Thai EV incentives, strong Indonesia demand, and Japan sales rebound

  • Thailand's three-tier EV excise tax rewards local production Thailand approved a new EV tax system that gives the lowest tax rate to automakers using high local content and producing key parts domestically. Mitsubishi is among four Japanese automakers with over 50 billion baht of continued investment plans in Thailand through 2029-2030, so it stands to benefit from lower taxes and incentives.

    This directly lowers costs and supports Mitsubishi's Thai production and sales, a key market.

  • Indonesia vehicle sales jump 32% in August; Mitsubishi ranks fourth Indonesia's new vehicle market grew 32% year-on-year in August, with Mitsubishi fourth in year-to-date sales at 43,753 units. The broader market is expanding, especially trucks and EVs, which supports Mitsubishi's sales volume and revenue in a major Southeast Asian market.

    Rising demand in Indonesia directly boosts Mitsubishi's unit sales and market position.

  • Japan new car sales rise 5.1% in first half; Mitsubishi posts September gain Japan's April-September new car sales rose 5.1% to the highest since fiscal 2020, helped by the end of the environmental performance tax. In September, Mitsubishi posted an increase on the strength of new models launched last autumn, supporting its domestic sales and revenue.

    Stronger domestic demand lifts Mitsubishi's sales and earnings outlook.

  • Rising interest rates could pressure auto loans and demand Japan's long-term interest rates climbed above 3%, and Mitsubishi's president noted the impact on auto loans, saying the company is working to mitigate it. Higher borrowing costs can make car loans more expensive, potentially cooling demand, though Mitsubishi's 1 trillion yen growth investment plan remains largely unchanged.

    Higher rates could dampen consumer demand and raise funding costs, a real counterweight to positive drivers.

August 2026
▲2▼1

Mitsubishi bets on robots and Thai EVs, while quake hits output

  • Humanoid robot venture with Highlanders Mitsubishi signed a basic agreement with University of Tokyo startup Highlanders to develop and mass-produce humanoid robots, targeting 1,000 units per month by end-2027. It will use idle factory space and its manufacturing know-how. This opens a new growth story beyond cars, supporting the share price.

    This is a new, high-impact technology initiative that could add a new revenue stream and improve sentiment.

  • Bt16bn Thailand EV investment Mitsubishi will invest Bt16bn ($473m) in Thailand by 2030 to build EVs, including an electric Pajero SUV, and evaluate pickup production and exports. This strengthens its Southeast Asia hub against Chinese EV rivals, a positive for long-term sales and scale.

    It shows a concrete capital commitment to secure a key market amid rising competition.

  • Kumamoto earthquake halts Okayama plant A 7.1-magnitude earthquake in Kumamoto disrupted parts supply from Aisin Kyushu, forcing Mitsubishi to suspend some production at its Mizushima plant in Okayama. The impact spread beyond Kyushu, with Toyota and Nissan also halting plants. This is a temporary negative for output and earnings.

    It is a new supply shock that directly cuts production and could pressure near-term results.

  • Honda-Nissan software platform may include Mitsubishi Honda and Nissan are near a deal to share an in-vehicle operating system from 2029, and Mitsubishi may evaluate the platform. If it joins, it could share development costs and speed up software; if not, it risks falling behind on software-defined vehicles.

    It is a new potential partnership that could affect Mitsubishi's technology and cost position, but no commitment is made.

▲2▼1

Mitsubishi bets on robots and Thai EVs, while quake hits output

  • Humanoid robot venture with Highlanders Mitsubishi signed a basic agreement with University of Tokyo startup Highlanders to develop and mass-produce humanoid robots, targeting 1,000 units per month by end-2027. It will use idle factory space and its manufacturing know-how. This opens a new growth story beyond cars, supporting the share price.

    This is a new, high-impact technology initiative that could add a new revenue stream and improve sentiment.

  • Bt16bn Thailand EV investment Mitsubishi will invest Bt16bn ($473m) in Thailand by 2030 to build EVs, including an electric Pajero SUV, and evaluate pickup production and exports. This strengthens its Southeast Asia hub against Chinese EV rivals, a positive for long-term sales and scale.

    It shows a concrete capital commitment to secure a key market amid rising competition.

  • Kumamoto earthquake halts Okayama plant A 7.1-magnitude earthquake in Kumamoto disrupted parts supply from Aisin Kyushu, forcing Mitsubishi to suspend some production at its Mizushima plant in Okayama. The impact spread beyond Kyushu, with Toyota and Nissan also halting plants. This is a temporary negative for output and earnings.

    It is a new supply shock that directly cuts production and could pressure near-term results.

  • Honda-Nissan software platform may include Mitsubishi Honda and Nissan are near a deal to share an in-vehicle operating system from 2029, and Mitsubishi may evaluate the platform. If it joins, it could share development costs and speed up software; if not, it risks falling behind on software-defined vehicles.

    It is a new potential partnership that could affect Mitsubishi's technology and cost position, but no commitment is made.

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