PLANB's COM7 stake turns into real profit stream, brokers raise targets
COM7 board seats secured, equity income begins COM7 shareholders approved two PLANB-nominated directors on 17 September 2026, giving PLANB significant influence over its 11.01% stake. PLANB can now record its share of COM7's profit instead of just dividends, which brokers say will add hundreds of millions of baht to profit in 2027.
This is the key new event that changes how PLANB's profit is calculated and drives the higher broker targets.
Brokers raise targets on COM7 and sports momentum Yuanta started coverage with a 7.80 baht target and Bualuang kept a 6.80 baht target, both citing COM7 profit-sharing plus the Asian Games and a growing sports business. They see fourth-quarter 2026 profit possibly hitting a record and 2027 profit growing about 30%.
Shows the market's upgraded expectations for PLANB's earnings and share price after the COM7 deal.
First-half profit up 9%, dividend paid PLANB reported first-half 2026 net profit of 504 million baht, up 9% from a year earlier, on revenue up 12.3%. It approved an interim dividend of 0.0435 baht per share. The results confirm the core advertising business is still growing while the company invests in COM7.
Provides the fundamental earnings base that supports the positive broker views and shows the core business is healthy.
Debt rises to fund COM7, near-term costs weigh PLANB borrowed to buy its COM7 stake, pushing debt-to-equity to 1.13 times and adding about 200 million baht in yearly interest costs. Yuanta warns third-quarter 2026 profit may slow year-on-year because only 13 days of COM7 profit-sharing will be booked and financing costs are higher.
This is the main counterweight: the COM7 deal boosts future profit but raises debt and near-term costs, which could pressure the shares if benefits take time.