Toread Holdings Group Co., Ltd. researches, develops, operates, and sells outdoor products in China and internationally. It operates in two segments: Outdoor Products Business and Chip Business. Its outdoor offerings include jackets, skin clothing, belts, down jackets, t-shirts, trousers, shoes, backpacks, tents, sleeping bags, and mountaineering equipment, as well as children's outdoor products and accessories. The company also provides chips such as miniLED backlight driver chips, mini LED direct display driver chips, microLED backplane chips, and pressure touch chips, and is involved in merchandising, investment management, business management consulting, semiconductor design development, and software development. Its outdoor products are sold under the TOREAD, TOREADKIDS, and TOREAD.X brands. Formerly known as Beijing Toread Outdoor Products Co., Ltd., it changed its name to Toread Holdings Group Co., Ltd. in July 2015. Founded in 1999, the company is based in Beijing, China.