← Back

Shenzhen Breo Technology Co. Ltd. A

Shenzhen Breo Technology Co., Ltd. is a Chinese company that researches, develops, produces, and sells portable massage products, including head and eye massagers and devices for shoulder and neck pain. It operates approximately 180 stores and exports to Europe, the United States, Japan, South Korea, Hong Kong, Southeast Asia, and other countries. Founded in 2000, the company is headquartered in Shenzhen, China.

Price · split & dividend adjusted
News & notes moving 688793.CG
688793.CG▼2

Breo's 2026 interim report shows net loss widening to 47.1485 million yuan

Breo released its 2026 interim report, with total operating revenue of 366 million yuan, down 4.92% year on year, and net profit attributable to the parent company of minus 47.1485 million yuan, a loss widening of 11.0337 million yuan compared with the same period last year. Net cash flow from operating activities was minus 39.7608 million yuan, a decrease of 18.8872 million yuan year on year. The company's asset-liability ratio was 57.03%, up 2.73 percentage points year on year; gross margin was 59.39%, down 3.24 percentage points year on year; ROE was minus 25.32%, down 13.36 percentage points year on year. Diluted earnings per share were minus 0.55 yuan, down 0.12 yuan year on year.
688793.CG · Capital · Negative Net loss widened and revenue declined in interim report
Read original ↗
Jiemian·39dRead more →
China
688793.CG▼

Breo's first-half revenue declines and losses widen; actual controller fined for market manipulation

Breo, stock code 688793, released its 2026 half-year report on the evening of August 27. Operating revenue was 366 million yuan, down 4.92 percent year on year. Net loss attributable to the parent widened to 47.15 million yuan, compared with a loss of 36.11 million yuan in the same period last year. Net loss attributable to the parent after deducting non-recurring items was 42.39 million yuan, compared with a loss of 37.01 million yuan a year earlier. Net operating cash flow was negative 39.76 million yuan. At the end of the reporting period, total assets were 436 million yuan, down 29.34 percent from the end of the previous year. Net assets attributable to shareholders of the listed company were 186 million yuan, down 20.16 percent from the end of the previous year. The company said the losses were mainly due to a decline in other income and an increase in provisions. As of the end of June 2026, the number of domestic offline directly operated stores had been streamlined to 100, down from 119 last year, but the remaining stores are all located in core scenarios. In overseas expansion, the company has built a global operating system covering mainstream cross-border e-commerce platforms including Amazon, Walmart's online platform, TikTok Shop, AliExpress, Yamibuy, Shopee and Lazada. The company also flagged risks including a sharp decline in performance or losses, industry competition, financial and overseas operations. In addition, Ma Xuejun, the company's actual controller, and six other people were fined by the China Securities Regulatory Commission for manipulating the securities market. Their illegal gains of 10.12 million yuan were confiscated and a fine of 30.35 million yuan was imposed, totaling 40.47 million yuan. Ma Xuejun was banned from the securities market for five years.
688793.CG · Capital · Negative First-half revenue declined and net loss widened, with net cash flow negative and assets down.
688793.CG · Regulation · Negative Actual controller and others fined for market manipulation, with illegal gains confiscated and market ban.
Read original ↗
读创财经·40dRead more →
China
688793.CG

Breo Appoints Zhang Chunli as CFO, Succeeding Xia Xiaomei

Breo announced a change in its chief financial officer. Xia Xiaomei has resigned for personal reasons, and Zhang Chunli has been appointed to take over. The company's board of directors approved the appointment, with a term lasting until the end of the sixth board's tenure. In the first quarter of 2026, Breo reported revenue of 195 million yuan and a net loss attributable to the parent company of 11.64 million yuan.
688793.CG · Capital · Neutral CFO change and Q1 financials reported, but no clear impact direction.
Read original ↗
财中社·60dRead more →
688793.CG▲

Small Appliance Sector Gains in Intraday Trading, Institutions Say Industry Shifts to Value Enhancement Stage

The small appliance sector rose 3.16% in intraday trading on July 27, with Breo up 14.55%, Joyoung up 6.44%, Rainbow Group up 5.77%, Ousheng Electric up 4.58%, and Roborock up 4.52%. According to AVC data, in the first half of 2026, omni-channel retail sales of kitchen small appliances fell 4.8% year-on-year, retail volume dropped 14.6% year-on-year, but the average price rose 11.5% year-on-year to 260 yuan. China Galaxy Securities noted that in 2026, the small appliance industry continues to see declining volume and rising prices, with product structure upgrades remaining the core theme. Driven by trends such as titanium materials, AI smart applications, and multi-function integration, structural upgrades are expected to continuously broaden application scenarios, support average price increases, and improve profitability. Guojin Securities pointed out that the industry is shifting from scale expansion to a value enhancement stage. Against the backdrop of continued national subsidy policies, the demand-side pull effect is tending to weaken marginally, but companies with technological iteration capabilities that can deeply integrate AI interaction, new material applications, and scenario-based functions are expected to continue benefiting from average price increases and brand premiums.
688793.CG · Demand · Positive Breo led the sector rally with a 14.55% gain, and the article highlights value enhancement and AI trends that benefit companies with technological iteration.
002242.CS · Demand · Positive Joyoung rose 6.44% and is part of the sector benefiting from structural upgrades and average price increases.
688169.CG · Demand · Positive Roborock is mentioned as a beneficiary of structural upgrades and AI integration, which can boost demand for its products.
003023.CS · Demand · Positive Rainbow Group rose 5.77% and is included in the sector rally driven by value enhancement and product upgrades.
301187.CS · Demand · Positive Ousheng Electric rose 4.58% and is part of the sector benefiting from structural upgrades and AI trends.
Read original ↗
21世纪经济·71dRead more →