Jakpaisan Estate Public Company Limited

Jakkraipaisan Estate Public Company Limited, or JAK, is preparing to officially launch its luxury detached-housing project under the name SEQUOIA on 10 October 2026, with starting prices of roughly 20 million baht and up. Ms. Sunisa Jakkraipaisan, Deputy Managing Director for Sales and Marketing, told Thanhoon that this move into the upper-end residential market is part of a diversification strategy, after the 1-3 million baht housing segment continued to face constraints from financial institutions' stricter lending approvals. The company has set a 2026 revenue target of 378 million baht and is confident it will meet that goal, after first-quarter and second-quarter 2026 operating results came in ahead of plan. For 2027, it targets revenue of 435 million baht, or growth of about 15% from 2026, by gradually launching new projects and expanding its customer base into a wider range of price levels. JAK currently has projects spread across Bangkok, Pathum Thani and Chonburi. In the Bangkok-Pathum Thani area it has the Sequoia project, the Canna project, Talad Thai Khlong 2 and the Pine Condo Rangsit project, while in Chonburi it has the Fern Bang Saen Motorway project, the Keela project and the Canna Roopoh project. The company sees continued potential there from economic activity, employment and infrastructure development in the Eastern Economic Corridor, or EEC. At the same time, the company is placing greater emphasis on ESG concepts, both in designing homes that use energy efficiently and in increasing green space within its projects.

Jakkraipaisan Estate Public Company Limited, or JAK, has announced its move into the luxury residential market with the launch of the SEQUOIA project in the Kaset–Nawamin area. Sunisa Jakkraipaisan, a company director, said the company sees potential in the market and demand from high-purchasing-power customers looking for homes that meet their needs in terms of location, quality, design, and privacy. The SEQUOIA project is limited to just 21 units, each with 4 bedrooms, 4 bathrooms, and 3 parking spaces, along with open living space and high ceilings, in a location with convenient travel, close to the expressway, and surrounded by shopping centres, schools, hospitals, and key lifestyle destinations. The company is developing a rare plot of land in the Kaset–Nawamin area into a premium residential project, believing that its strengths in location, quality, design, and the limited number of units will help generate interest and support JAK's long-term growth opportunities. SEQUOIA comes with the concept "BUILT TO STAND THE TEST OF TIME" and is scheduled for an official launch on 10 October 2026.